Jeans.com was looking to increase brand exposure by collaborating with specific influencers. Their end goal was to get their product into the hands of a millennial or Gen Z influencer. Additionally, their goal was to raise brand awareness organically through digital celebrity content.
Our strategy was aimed to create a fan meet-and-greet Talk show interview in our Hollywire studio with an A-list influencer targeted to their fans. We created a two week marketing campaign for our event with contests and an email outreach. We carefully chose ten lucky fans of thousands who participated, to come into our studio for a meet and greet and watch a taped video interview. OPT-IN PAGE Jeans.com’s logo was placed in email opt-in pages and all e-mail campaign’s content. The Jeans.com logo was placed on the Hollywire talk show set directly behind our celebrity guest. Each fan was gifted a Jeans.com gift box by our celebrity influencer, Annie Le’Blanc. Annie is widely popular in the YouTube, Instagram and Nickelodeon world with her 11 million followers. She’s currently Nickelodeon’s ‘It’ Girl and on the verge to become house hold name.
As a result, Hollywire created millions of impressions on Youtube, Instagram and Twitter with the Jeans.com logo placement throughout the Hollywire set. Thousands of Annie’s fans screen-grabbed content including Jeans.com logo x Hollywire meet-and-greet interview. The YouTube video has captured over 1 million + video views across all Hollywire platforms. In addition, high fan engagement with over 2,000 comments and 20,000 engagements.